I am in mourning. Dear, dear, dear Luella. Did I not mention that darling name just a few posts ago in my top ten Crimble wish list? Becoming the latest victim of the recession, it looks like Luella's days are numbered as Club 21, their main investor, cut ties with the brand. I'm a little more than devastated. I love Luella. The bows, the hearts, the frills, the tongue-in-cheek spoilt girly brat look. I've felt Luella's collections can be a bit same old same old, but it's that same old that I like!! It's very hard to contemplate who I'll go to when I want some clasped polka dot arm candy in the future. I'm hoping with the press coverage another investor will creep out of the woodwork and rescue the whimsical brand. I understand to feed the economy back to full health a few brands have to be thrown into the proverbial jaws of the recession, but please, Luella isn't a little frugal snack. For a designer to be crowned Designer of the Year and then find themselves at the helm of a sinking brand just twelve months later sets alarm bells ringing in my mind for the future of fashion. So maybe you think me melodramatic, maybe you think fashion a little frivolous but it is at the axis of society; what we wear and how trends change is utterly dependent on modern culture and what's going on in the world. If what we gain from the economic downturn is the death of some truly fabulous brands then I shall be bitterly disappointed. Jane Norman can burn to the ground, Bench can go and New Look can pack their bags, but please, great ethereal fashion Gods of the sky, have mercy on Luella.
Image from Catwalking.
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