Saturday, 14 November 2009
The Cat That Got The Cream
Oh dear. I fully intended to write this post last night as soon as I got home, straight from the Jimmy Choo-ed horses mouth as it were. But the lure of a cozy Notting Hill pub stole my attention for a few hours, and now I'm up at a god awful hour ready to head to Brighton. Still, this post should hit before the elbows of the keen general public lock in a shoe frenzy.
Last night was frankly amazing. Arriving a little after 5, we were kept out in the bitter winds for well over an hour for the doors to open, much to the amusement of the general buzz of London, as they wondered what was so good to keep us affixed to the walls of H&M on a cold Friday evening. As a fully fledged fashionista, I'm well accustomed to the pushing and shoving when the greats come together and create a collection kind on your purse strings, but I wasn't quite anticipating the bum fight that was yesterday evening. Considering it was the prelaunch, people were going mental; champagne glasses were flying out of people's hands and shattering onto the floor, there were audible cries of glee and disappointment, and more than thrice did a shoe box corner enter my ribs to the unconvincing apology of a woman on an UTTER mission. Very few people were wearing shoes, but clasping their original pair and staggering about in ill matching Choos to try and decipher which one suited them best; then they usually bought both. The boxes were stacked high, the bags piled on and everything was a sea of that recognizable electric blue. I spotted many people adorning Jimmy Choo for the occasion, the vicious stilettos and over-sized clutches doubled up as choice weapons for those eager and mad enough to physically push people over in their quest for THAT shoe.
The collection was far better in person. It was nice to take a more relaxed and luxurious stance and browse the shelves. I adored the black jump suit, the pink capsule clutches were cute but predictable and the sequined dress was practically walking itself out of the shop. Designer for H&M it may be, but I saw very few people there who looked accustomed to H&M shopping. Most seemed Jimmy Choo fanatics, drawn in with this latest ruse.
I left with my own palm sized piece of the action; an adorable circular black leather coin purse. Modest and understated, it hasn't featured much in the magazines but the glittered lettering reminds me it is a Jimmy Choo legend nonetheless. The goodie bag included a Jimmy Choo bracelet, not available on the shelves, and a Vogue and H&M magazine.
So. What an evening. I apologize for such a rushed post, but I'm incredibly dehydrated and still aching from last night!
Thanks to Giselle for the picture!
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