Friday, 4 December 2009

Lacroix emergency!

I remember the first time I discovered Lacroix. It was a good few years ago, in the depths of Winter, and I was bitterly cold and looking in Lille boutiques for Christmas presents. This was way before my epic scarf collecting had begun, but I must have already been evolving into a silk square hypomanic critter because I was drawn towards a window where a great expanse of the scarves were laid out, and I just stood there and huffed all this condensation onto the glass. I wanted one so much, I can’t even remember what the designs were now but I’m assured they were absolutely marvellous. Seeing the light at the end of the recession tunnel is one thing, looking back and seeing what we’ve left behind is another. To think Lacroix will no longer being running couture shows makes my heart bleed. Couture is fast becoming the weathered, mothball heavy coney coat burden a luxury fashion house has to bare, and it’s inevitable that when the houses come under pressure, they shed what's holding them back for a super duper heat tech anorak that ticks all the right boxes, but for the prestige and magic. I'm not naive to the fact that the biggest bucks lie in cosmetics representative of a given brand, or that couture is beginning to seem redundant, I just wish it wasn't so. Couture just isn't commercially viable, and Lacroix has long been at the brink without fashion savvy SOS. Eddy would be reeling in disappointment.

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